
Gina Trimarco Cligrow & Eileen Soisson
My best friend and business partner Eileen Soisson, president of The Meeting Institute, invited me to make a presentation with her on behalf of Carolina Improv Company called “Using Improv in Training” at the National Parks and Recreation Association Congress last week in Atlanta, GA. This was an amazing opportunity to meet people who may not be familiar with the benefits of applying improv in business. Specifically for this industry they can use it both in training of their employees of all levels and can also use it to create programs for adults and youth. It was extremely rewarding to watch the light bulbs go off in their heads as we presented improv techniques they could use. And most exciting was being asked for a proposal to go to Italy!!!
This trip also provided for other great experiences, such as the most amazing customer service at the OMNI Hotel at CNN Center. They not only met our expectations, they anticipated and exceeded our expectations. I’ve never stayed at an OMNI, but here’s a great example of how important it is to realize how one location can set the example for all locations in a chain. I can only assume that every OMNI is amazing based on my experience. WHAT IF the experience had not been good? Just something to think about in customer service and branding.
While in Atlanta we also met with an existing client to do some team building. Little did we know that this training would need to be suitable for employees in Atlanta AND Boston, via video teleconferencing. In the true spirit of improv, I had to quickly figure out how adapt my interactive improv training plan for those watching us from afar so that they could also participate. Sure enough, it worked out great and mostly because I didn’t stress about it and approached it as if I had always done this type of training. We then went to dinner with the Atlanta team to Divan Restaurant & Hookah Lounge. Another great experience! The menu was so eclectic and diverse that it was nearly impossible to choose because I wanted to choose everything. Highly recommend the goat cheese with apricot. It was also my first hookah experience. And then the improvised singing began within the group, specifically by one team member named Cecilia. Oh, how I wanted to kidnap her for our cast in Myrtle Beach!!!
So, I met great people, made new contacts, experienced an amazing hotel and learned how to smoke from a hookah, but the best part of the trip was the six-hour drive home. Keep in mind that I don’t do well sitting for that long and luckily we had several unplanned stops that turned into a new pastime … shopping at Travel Centers. Yes, Travel Centers, aka Travel Stops, aka Travel Plazas. Some may call them “gas stations” as we did until we were quickly corrected by a “regular” at Love’s Travel Stop in Thomson, Georgia.

We fell in love with Love's
We needed to stop for gas and chose Love’s because of Eileen’s son, who had apparently been there on a trip with his grandmother. When he returned from his trip he told Eileen how much he loved going to Love’s with grandma. Needless to say, we were intrigued by a five-year-old’s fascination with a gas station … I mean Travel Center. The second I walked in, I understood why. The first thing I saw were giant stuffed Teddy Bears at the back of the store. From a child’s small eyes and height, this must have been absolutely magical. Eileen walked in and seemed just as mystified. And as we perused row after row we proceeded to behave like cackling teen age girls at

Purses and Power Tools. Which to choose?
the discoveries we made from automotive products, pink leather jackets, footballs, purses, beef jerky, winter hats that looked like animals, television accessories, books on tape, CDs, DVDs, toys, toiletries, beer, wine, novelty baseball caps, multiple flavored coffees (no tea though) and on and on. It was like a Wal-Mart in 4,000 square feet. And of course we cannot forget the showers, which I was tempted to try out.
We were laughing so hard and carrying so many unneeded items that one of the employees came to ask us if we were okay.We apologized for our silliness and continued to shop. Upon making our purchases we apologized again for being so silly and then some random customer asked us if we had been drinking and informed us that they had us on video laughing. Such a valid question based on our behavior but of course we had not been drinking. He continued his interrogation asking if we had used drugs. Again, no. For a minute I thought maybe he was security or a cop but the cashier told me he was just a regular trucker. He was the one to also correct us that we were not at a gas station, but at a Travel Center and that Love’s was actually not the best Travel Center on the road. This did not sit well with who appeared to be the head cashier. The trucker said that Pilot and Flying J were actually better and gave us the exact exits for each, informing us of the great deal on fleece blankets at Flying! The head cashier was quick to tell us that Love’s was better and that Pilot employees were leaving their jobs to join Love’s. Fascinating! After Eileen’s $70 purchase and my $30 purchase (not including gas) we proceeded on the road looking for more Travel

Every trucker needs a dollie!
Centers while quickly becoming more addicted with each stop. Along the way we visited a Pilots Travel Center, Stuckey’s Travel Plaza Express and a BP Shop and found items unique to each of their locations, including fried chicken, life size dolls, fleece blankets (2 for $7.00) crystal knick knacks, John Wayne/Betty Boop/Elvis souvenirs, pecan logs, bandanas and more. And we really did start to take it a little seriously as we explored merchandising techniques, as you can see in this video about AV accessories. If you’re one of our friends or family members you might be able to figure out where this year’s Christmas presents came from! By the way, Stuckey’s has a website to order pecan logs!!! We didn’t find Flying J, but I have learned through further research that Flying J owns Pilot. Who knew?!
And of course we encountered more showers! Our favorite thing was hearing “Customer 13, your shower is not ready to use. Please proceed to shower stall 4.”

In case we forgot to shower, here was our chance!
And if you’re wondering why we were laughing so hard and were so amazed by this experience it’s because we had just been shopping in Atlanta for things we didn’t need (accessories) at a place called Charming Charlie’s and had been trying to justify spending money on jewelry. The humor hit us at Love’s – we realized that most women can find a way to shop ANYWHERE, including a GAS STATION! You never know what you’re going to find when you’re willing to “yes and” by opening your eyes in everything you do … including pumping gas!